The author website your designer would charge you $2,000 for.

No. You edit text in JSON files (it's like editing a spreadsheet, but with curly brackets). The Loom shows you exactly which lines to change. If JSON gives you anxiety, get the white-glove tier — we'll do the first round for you.

Vercel free tier covers everything. Your domain costs ~$10–15/year wherever you bought it. Your newsletter (ConvertKit, MailerLite, Buttondown) is whatever they charge — we don't touch that. Zero recurring fees from us.

Yes — you point your domain at Vercel via two DNS records. The Loom walks through GoDaddy, Namecheap, and Cloudflare. If you bought your domain through Squarespace, you'll need to switch DNS providers (or get the white-glove tier and we'll handle it).

We support ConvertKit, MailerLite, and Buttondown out of the box (one-line config). Substack, Beehiiv, and Mailchimp have embed snippets that work as drop-ins. If you use something exotic, white-glove tier covers wiring it up.

That's the whole point. Open data/books.json, add an entry, drop a cover image, push to GitHub. Vercel rebuilds in 90 seconds. No add-on fees, no per-book pricing.

Self-Serve: it's Tailwind CSS — every color is a class name. Change bg-blue-600 to bg-emerald-600 site-wide and you've recolored. The Loom covers this. White-Glove: tell us what colors you want, we'll do it.

Yes — the customizer renders your actual site live with your name and books filled in. You see exactly what you're getting before payment.

14-day refund, no questions asked, as long as you haven't deployed the site to a custom domain. To request one: email hello@authorsitekit.com with your Gumroad order number, or reply to your purchase receipt. Full details on the /refund page.

Because indie author sites are a configuration problem, not a recurring service problem. You don't need our servers to render your books page. You need a thing that ships once and gets out of your way. So we sell the thing.

Your site keeps working. It's hosted on Vercel under your account, the code is on GitHub under your account, the domain is at your registrar under your account. We hold no keys.